As more brands enter the customer loyalty arena, some smaller ones inevitably find themselves “flying blind,” with little to no direction in terms of how to win, retain, and reward their most valuable customers. To provide these companies with a road map to a more effective program, loyalty agency Customer Communications Group (CCG) has developed a self-assessment questionnaire to determine where a given program stands in relation to competitors within the space.
The five-minute online quiz asks a series of questions....