Personalization is a priority to consumers in banking, making customer engagement an imperative, according to The State of Retail Banking: Consumer Survey 2016 released by TimeTrade.
What’s more, the report reveals that consumers yearn for in-person interactions, admitting they do not yet have confidence in a fully automated branch and prefer to have a teller on hand to help them.
Almost half (43%) of consumers want to visit their branch, and do so at least 10 times per year.
According to the report, due to the value of in....