The Container Store® Becomes First CashStar Retailer to Roll Out     Facebook Integration

DALLAS—CashStar,      the digital gifting and incentives company, today announced new     functionality in its market-leading digital gifting platform. CashStar’s     retail clients can now offer their customers mobile and social     capabilities within their eGift card offerings.

The new platform features, which are being demoed this week in Booth     #115 at the     Annual Summit, enable retailers to offer:

  • Mobile Gift Cards – Adds mobile as a delivery notification       option for eGift cards. Cards are optimized for smartphone-based       redemption in-store, or can be used online.
  • Social Integration – From The Container Store’s (or any       participating retailer’s) eGift Card purchase page, shoppers can send       digital gift cards to a friend’s Facebook wall using Facebook Connect.      In addition, both senders and recipients of eGift cards have the       ability to “Like” and “Share” their digital gifting experiences on       Facebook and Twitter, which is especially beneficial to retailers       running promotions and offers through the CashStar platform. Click       here to see this option on The Container Store’s eGift card page.

The CashStar platform now features an enhanced design center, which     includes expanded faceplate categories (weddings, anniversaries,      showers, etc.). By offering more image options and categories, retailers     can enhance each customer’s purchase experience by making it even more     personal.

“Our investment in the CashStar platform has enabled us to provide a     better gifting experience, and we’re confident that the new social     capabilities will be a hit with our customers this holiday season and     beyond,” commented Margery Hurlbut, Customer Solutions Director at The     Container Store. “We’re thrilled to be the first of CashStar’s customers     to implement the new Facebook features into our eGift card offering.      It’s these important gifting and incentive capabilities that will help     deepen the strong connection we have with our shoppers.”

“We’re always evaluating how new technologies and channels affect the     gifting experience to ensure that CashStar is always setting the     standard for digital gifting innovation,” said CEO David Stone.      “Applying best practices is the first step to help us maximize our     customers gifting programs, however it’s the application of emerging new     media and mobile solutions that enable our customers to truly gain a     competitive advantage. With the rollout of these new features, our     retail clients can rest assured that they will always be ahead of the     curve.”

To receive a product demonstration, retailers are encouraged to stop by     Booth #115 at the Annual Summit. In addition, CashStar will be     holding an eGift Card Clinic at the booth for retailers looking to     receive an evaluation of their gift card offering and advice on     maximizing the potential of their digital gifting and promotional     programs.

About CashStar, Inc.

CashStar is the preferred digital gifting and incentives partner     for retailers nationwide. Its powerful platform delivers retailers     high-margin sales, promotes online and in-store traffic and encourages     customer loyalty by providing consumers with the most personal,      compelling and convenient gifting experiences available. CashStar is the     only company to successfully combine an on-demand digital gifting and     incentives platform with innovative multichannel marketing strategies.      More than 75 brands are successfully partnering with CashStar to drive     incremental sales, increase retention and boost profitability including     Chili’s Bar and Grill, Maggiano’s Little Italy, Romano’s Macaroni Grill,      Hot Topic, The Container Store, CVS/pharmacy, The Home Depot, Pottery     Barn, West Elm, Landry’s Restaurants, Pizza Hut, Regal Cinema, Staples     and Travelocity. To learn more about how CashStar is constantly     innovating the way businesses deliver personalized gifting experiences     to consumers and partners in the digital world, please visit or email

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing