Cardlytics, the pioneer of transaction-driven marketing(TM) in banking, announced today the release of "Cardlytics for Credit," an integrated suite of technology and services that enable financial institutions to effectively leverage transaction marketing to strengthen relationships with their credit card customers.
"Until now, the broad category of 'merchant-funded rewards' for credit cards has simply not produced meaningful results for retailers or banks," said Scott Grimes, CEO of Cardlytics. "To be a relevant and viable....