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Customer engagement and customer experience are at the heart of Canon U.S.A.’s recent launch of a newly designed website.
Canon’s new website features beautiful, vivid imagery befitting the company’s position as a leader in the imaging industry. The website homepage provides an attractive, easy-to-navigate interface with featured content focused on the company’s mission to provide customers with up-to-date product information and knowledgeable insights in the area of digital imaging solutions.
“One of the main goals we wanted to achieve when designing the new website was to help our customers and business partners get to know us better and get a feel for who we are as a company,” said Ellen Pitchford, vice president and general manager, Digital Marketing Services Division of Canon U.S.A., Inc. “This new website enhances the power of the Canon brand and further demonstrates our commitment to our customers and business partners.”
Seamlessly viewable from any compatible device, customers will have access to engaging stories, informative video content and in-depth product details. The new website is optimized to be viewed across a variety of platforms – desktop, tablet or mobile – and makes it easier for visitors to get the information they need no matter what type of compatible device they are using to connect to the Internet.
Built with bringing a fun, intuitive, user-friendly customer experience in mind, features include:
The ‘Product Showcase’ section shows visitors the full breadth of product offerings.
The ‘Explore’ section demonstrates how Canon products can be used in daily life, workplace and industry settings.
The ‘Learning Center’ features tips, tricks and tutorials on how to make the most of Canon’s products.
Last year, Canon U.S.A launched “Canon See Impossible”—a branding effort aimed to inspire customers to see impossible with Canon products. As part of the companywide marketing initiative, the iconic brand will roll out a new logo visual to include the addition of the “Canon See Impossible” tagline, accompanied by a 3-D visual of an expanding box, symbolizing the Company’s desire to break the boundaries of what is possible and shift the focus from Canon as being solely a manufacturer of quality digital imaging products to a Company that empowers the creative spirit within its people and customers.
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