Loyalty programs are a tremendously popular and effective way to successfully enhance the customer experience. As a marketing strategy, it can significantly help attract and retain customers throughout almost any industry. That is, however, if the program is executed effectively and supports a relevant design that speaks to the modern habits of consumers. Far too many brands seem to be neglecting this concern and, as such, they are in danger of becoming irrelevant or even obsolete.
One way to avoid this fate is to begin moving past old....