Customer-centricity is such a buzzword in the loyalty marketing world. And, apparently, customer-centricity has caught on in a big way in Canada as it breeds brand loyalty.
According to a recent study by Nielsen, Canadian grocers heavily favor a customer-centric business strategy, citing “keeping current customers” and “reaching new customers” as two of their top three areas of focus. To ensure that this strategy is as effective as possible, grocers must concentrate on maximizing customer service offerings and....