It is no secret. Attracting and retaining the brand loyalty of consumers today is difficult. It is, perhaps, more difficult than it has ever been. Due to advances in digital technology, changes in consumer behaviors, and the extreme proliferation of product choice, brands and marketers are forced to find new customer engagement tactics.
For this very reason, a growing philosophy that highlights the importance of customer experience has continued to rise to prominence. A focus on customer experience requires building meaningful, relevant....