J.C. Penney has partnered with beauty retailer Sephora since 2006, leveraging the Sephora Inside J.C. Penney to drive more traffic and, ultimately, brand loyalty.
That partnership has created considerable impact on the company’s customer engagement levels and J.C. Penney CEO Marvin Ellison plans more expansion of this specific business model this year. But, can a stronger focus on Sephora stores inside J.C. Penney be enough to catapult the venerable retailer to the forefront of consumers’ minds?
“We’ve made....