On the heels of E. coli outbreaks earlier this year, which affected almost 60 people who ate at the massively popular burrito chain, Chipotle started July with a bang when it announced its first-ever loyalty rewards program dubbed Chiptopia.
The program rewards the chain’s most loyal customers, a segment that had caused the most damage by turning away from Chipotle amid the health scare. By purchasing a set number of burritos per month (Chiptopia runs from July through September), guests will earn free entrees, Chipotle merchandise....