Good relationships usually start off like lyrics from a Taylor Swift song, but after 15 years the relationship evolves and, while it might not resemble a pop song anymore, it can grow into something deeper and more meaningful. A good relationship between brands and customers typically starts off the same way. As in every relationship, there is evolution, as well as critical inflection points during which brands have the opportunity to either deepen or irreparably damage their bonds with customers. On Nov. 17, 2015, at 1 p.m. EST, ....

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