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CrowdTwist Chief Customer Officer Emily Rudin recently hosted a webinar with Emily Collins, senior analyst at Forrester, titled, “How to Build Loyalty through Predictive Analytics and Personalization.”
Loyalty360 talked to Rudin to find out more about this compelling topic.
What role does machine learning play in refining predictive models that can lead to stronger brand loyalty?
Rudin: Machine learning enables brands to refine predictive models by:
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