Buffalo Wild Wings wants to be where its customers are and create meaningful, authentic, and immersive customer experiences. Many patrons of Buffalo Wild Wings are connected to the brand digitally and show their customer loyalty in that fashion. As a result, Buffalo Wild Wings launched iHeartRadio’s first branded radio station, ‘B-Dubs Radio Powered by Wings, Beer and Sports.’ The streaming radio station features contemporary hits blended with exclusive sports content–such as weekly commentary from sportscaster and....

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