Ryder System, the commercial fleet management and supply chain solutions company, has launched a customer loyalty program that offers points and rewards to commercial rental customers. The Ryder RedZone loyalty program is a part of Ryder’s continual efforts to develop customer engagement and gain brand loyalty.
The company has always been focused on improving the customer experience, Ryder’s VP & Global Product Manager, Rich Mohr, told Loyalty360.
“This was one more tool I felt was necessary to complete the....