British Companies Don’t Engage Customers with Social Media

The majority of British companies don’t use social media to engage customers in a two-way conversational tool, according to a new survey conducted by Aspect Software. The survey found that 40% of businesses in the U.K. claim to use social media to engage customers, labeling social networks such as Twitter and LinkedIn as mass broadcast tools. Customer contact and workforce optimization technology provider Aspect Software surveyed 100 business and IT professionals in March. Aspect Software’s survey sought to find out how....