The Washington Capitals were looking for an innovative way to recognize and reward their fans for engaging with the team across social channels, especially after a lockout-shortened 48-game National Hockey League regular season.
“Activ8Social had recently developed its own social loyalty platform to help brands identify, activate, and reward advocates,” Steve Cobb, partner and co-founder of Activ8Social, a creative digital agency that specializes in fan engagement and loyalty, told Loyalty 360. “We agreed this would be....