With each passing day, customers’ relationships with brands are tested in new ways in the light of the new Coronavirus (COVID-19). The Coronavirus epidemic has changed day to day life for most everyone, and brands everywhere are feeling the impact. Across the country—retailers, hotels, grocery stores, and airlines of every shape and size have had to adapt. As customers are understandably face unprecedented confusion and fast-moving changes, their relationships with brands are being tested in unfamiliar ways. Some brands....

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