Brands Need to Ensure Positive Customer Experience after a Purchase

According to new research from Accent Marketing Services, a whopping 86% of consumers say it’s important to have a positive experience after making a purchase−signaling the significance of the customer experience after a transaction to CMOs everywhere. What’s more, a key component in the post-purchase experience is delivering personalized communication from brands. Accent Marketing Services, a provider of multichannel customer engagement solutions, announced its findings from its 2014 survey titled, “Beyond the....