Brand loyalty is one thing, but how much is it actually worth? Once customers are brand loyal, will they remain that way for life?
Not according to a compelling new study commissioned by Lithium Technologies. A new Harris Poll of more than 2,000 respondents reveals that 83 percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself.
In fact, the study notes, consumers are willing to spend one-third of their disposable income–$100 per month on average–with....