It took more than a century (108 years to be exact) for the Chicago Cubs to win a World Series, a dream that came true for Cubs’ fans a little more than four months ago.
Customer loyalty, or in this case, fan loyalty, has held steady for all those years between World Series victories for the Cubs.
What is the secret behind the Cub’s undying customer loyalty?
“Associates, especially frontline associates at the Cubs, have public facing roles that allow them to have daily interactions with customers,” Kelly....