Melissa Lemberg, Regional President, Manifest, believes that the intersection of business insights and customer-centricity can lead brands to emotional connections and, ultimately, customer loyalty.
During a session at the recent Forrester CXNYC 2016 Conference, Lemberg talked about customer experience design with an overarching theme of understanding your customers, and absolutely placing them at the center of every key business decision.
“You need to understand your customers holistically,” Lemberg told....