Brands are constantly trying to build deeper relationships with their customers that lead to heightened engagement, loyalty, and advocacy.
These aspects of the brand/customer relationship were examined during Tuesday’s Loyalty360 webinar titled, “CMO Challenge Report: The Defining Characteristics of Contemporary Customer Loyalty.”
Loyalty360 CEO and CMO Mark Johnson discussed the compelling report, which includes 35 brand responses (between December 2016 and March 2017) to the following question: “Can you....