According to a new study, branded manufacturers should move quickly to build a direct-to-consumer (DTC) online channel to drive revenue, better customer relationships, and channel performance.
Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, released the study titled, “Be Direct: Why a Direct-to-Consumer Online Channel is Right for Your Business.”
The study builds a compelling business case for why branded manufacturers need to move quickly to build a direct-to-consumer (DTC) online....