Retail experts have said Britain's ailing high street shops should swap traditional customer service with 'customer experiences' to meet changing consumer needs.
Offering a 'showroom experience' alongside a seamless online buying process - largely based around mobile - is one of the key measures planning, advertising and retail experts believe will ensure Britain remains a nation of shopkeepers.
"There is simply a demand-side need for the high street," said Steve Smith, head of thought leadership research at Starcom....