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Innovative Market Research Firm Increases the Actionability of Brand Recommendations through Quantitative Analysis
DULLES, Va.—Vovici, the leading provider of Voice of the Customer and enterprise feedback management (EFM) solutions, today announced that BRANDbeacon Consulting, an innovative brand research firm, has successfully integrated Vovici into its brand research offering to supercharge its research recommendations with powerful, quantitative insights.
BRANDbeacon is at the forefront of utilizing online surveys to add timely, quantitative validation to brand recommendations and action plans. “We elevated our analysis to a new level the minute we started using Vovici to capture customer experience insights,” says Lewis Evans, founder and CEO of BRANDbeacon Consulting. Companies have long relied on qualitative research from focus groups, mystery shopping and phone or in-person interviews to make brand management decisions. These methods tend to be expensive and time-consuming to execute. “Brand managers today realize they need a market pulse that is almost up-to-the minute. Vovici provides us the power and flexibility to back up all of our recommendations, and test all of our assumptions, with fresh, measureable marketplace feedback,” explains Evans.
Brand leaders are also pushing their research teams to deliver more actionable and measurable direction. Evans asserts that “researchers must be able to translate findings into a language relevant to management—a language rooted in opportunities, potential rewards, outcomes and risks.” One example of this is the Customer Experience Monitor program BRANDbeacon helped to build for First Tennessee Bank. As part of this program, Vovici-powered surveys capture customer feedback at the point of transaction, as well as during a quarterly satisfaction survey. “With the data captured by Vovici, First Tennessee Bank has been able to make both immediate and longer-term improvements to its brand messaging and operations that have resulted in a significant increase in customer retention over the years,” claims Evans.
“BRANDbeacon Consulting is proving the extraordinary power of voice of the customer through quantifiable metrics for each of its clients,” says Dave Capuano, vice president of marketing for Vovici. “As companies battle in the marketplace for brand awareness and positioning, Vovici is the partner of choice for firms like BRANDbeacon to ensure that action plans are backed by customer insights.”
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Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey software, panel management systems and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.
VoviciAlison Guzzio, 610-925-2761Public Relationsaguzzio@vovici.com
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