Sears Holdings Co. has launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming college freshmen. Called “Campus 2010,” the platform allows incoming college students to connect with their soon-to-be roommates to virtually decorate their dorm rooms using Sears and Kmart products.
The portal also includes a wish list, similar to a wedding registry, so students can share gift ideas with friends and family. The application includes links to Sears.com and Kmart.com, where users....