Brand Transformation Includes Memorable Customer Experience at Ruby Tuesday
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When J.J. Buettgen, chairman, President, and CEO of Ruby Tuesday, discussed the company’s brand transformation during the April 9 third-quarter earnings conference call, he noted customer experience as a key strategic focus. “We continue to improve the guest experience through operations initiatives like our memorable service training,” Buettgen said, according to Seeking Alpha. “We are building key capabilities in our marketing organization and strengthening our culinary innovation pipeline. We are also testing a....

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