TGI Fridays has a successful customer loyalty program, “Give Me More Stripes,” which was recently honored by the 2015 Bond Brand Loyalty Report as the top program in the casual dining category.
Michelle Malish, Senior Director, CRM & Loyalty, TGI Fridays participated in an intriguing interview with Loyalty360 to discuss the loyalty program’s success.
How long has the program been around and how many members do you have?
Give Me More Stripes® was one of the first loyalty programs in the casual dining category and....