Marketers always want to know how customers want to engage with brands.
To better understand the shifting consumer-brand relationship, IBM conducted the 2014 IBM Consumer Products Study, which revealed some stunning revelations.
“We found that brand loyalty is no longer a relevant measure,” the study says.
When comparing two seemingly contradictory questions, “Do you consider yourself brand loyal?” and “Do you like to try new brands frequently?” both scored relatively high with consumers&rsquo....