For any marketer, brand loyalty is the ultimate goal from any customer. But when consumers believe there is a growing threat from online fraud, they will take any measures to protect their privacy, according to a new report from American Express.
Online payment security is a top concern for merchants1and consumers, according to the 2016 American Express Digital Payments Security Survey, which revealed that 70% of U.S. merchants experienced an increase in sales through online and mobile channels over the previous year.
The report....