Brand loyalty is the ultimate goal, the Holy Grail, for every marketer.
For Royal Caribbean Cruises, brand loyalty is at an all-time high.
Richard Fain, Chairman and Chief Executive Officer of Royal Caribbean Cruises, discussed that very important piece of the customer engagement/customer experience puzzle during the company’s Jan. 30 fourth-quarter earnings conference call.
“Our brands have never been stronger and we will continue to capitalize on their equity as we move through 2015,” Fain said according to Seeking....