Facebook’s Customer Engagement Goal? Connect the Entire World

Facebook Customer EngagementFacebook CEO Mark Zuckerberg has a simple goal when it comes to customer engagement: Connect the entire world!

“When you consider the progress of our community and our investments, 2014 was an important year for us and a good sign of how we’re thinking about the future,” Zuckerberg said during Facebook’s Jan. 28 fourth-quarter earnings conference call, according to Seeking Alpha. “In the next decade, Facebook is focused on our mission to connect the entire world, welcoming billions of people to our community and connecting many more people to the Internet through Internet.org.”

But to serve the entire world, Zuckerberg said Facebook needs to build products that serve its community and allows people to share different types of content with different audiences.

“We need to offer new services and infrastructure at greater scale, but we need to create new tools and innovate to solve fundamental challenges in the places we want to connect,” he explained. “Doing this will take a lot of effort over the coming years and Facebook is going to have to evolve. Similar to our transition to mobile over the last couple of years, now we want to really focus on serving everyone in the world. Our mission has always been to make the world more open and connected. This is something we’ve been preparing for over the last decade. Everything we’ve achieved in 2014 and over the last 10 years has helped us Facebook Customer Engagementto build a foundation for future of greater scale. I’m excited for our progress in 2015.”

Facebook’s engagement levels grew in 2014: 1.39 billion people now use Facebook each month and 890 million people daily, an increase of active and 133 million daily active this year.

“Over the next three years, our main focus is to continue to serve and grow our community by delivering better services for people and businesses around the world,” Zuckerberg said. “One sign of our continued growth and engagement is our progress on visual and public content. More than two billion photos are now shared daily across Facebook, Instagram, Messenger, and WhatsApp. Video grew significantly this year to an average of more than three billion video views per day on Facebook. But we now have more than two billion interactions every week on Facebook between public figures and their fans.”

Instagram is also growing. Instagram reached 300 million monthly actives with more than 70% outside of the U.S.

Consider Facebook’s impact on serving businesses: A Deloitte report found that in 2014 Facebook created more than $225 billion of global economic impact and $4.5 million new jobs. 

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