Brand advocacy drives customer retention and the more touch points a brand uses with its customers, the better.
During Tuesday’s webinar, The Secrets to CPG Success in Today’s Market, which was hosted by Loyalty360 and presented by PunchTab, PunchTab CEO Mike Mansbach told attendees that brands need to spend time building customer relationships.
“Consumer brands are facing a squeeze,” Mansbach said, “from the absolute volume of digital marketing channels.”
The domination of Amazon has forced retailers....