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With so much focus placed on building a strong sense of loyalty with customers, marketers sometimes don’t know how to most effectively leverage this brand strength when they achieve it. As it has in so many other respects, Amazon is blazing a trail in leveraging its near-omnipresent branding to provide strength to its private label products.
Recent data out of 1010data shows the dominance that the retailer has achieved in multiple products lines, primarily thanks to the strength of the Amazon brand. AmazonBasics, for instance....
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