The term “customer experience” has pervaded marketing conversations for years now, and yet perhaps the most important piece of customer experience isn’t the experience, or even the customer. This is because the backbone of CX, and the face of any brand, is found in its workforce. Because of this, employee engagement is, undoubtedly, the unsung hero (the offensive line, if you will) of crafting a one-of-a-kind customer experience that keeps consumers coming back again and again.
Obviously, companies with the best....