Best Western Hotels & Resorts wants to make this holiday season extra special for its loyal customers.
Between now and Jan. 29, 2017, Best Western plans to ramp up customer engagement via a special promotional offer: Members of the brand’s award-winning loyalty program, Best Western Rewards® (BWR®), will be rewarded with a $10 travel card for every stay from now through Jan. 29, 2017.
All BWR guests, regardless of membership level, are eligible to participate. What’s more, there are no limitations to the number of stays guests can complete during this period.
“As part of our new Best Western Rewards brand refresh and challenging our customers to GO. GET. REWARDED! which is focused on simplifying and catering more to our ‘instant gratification’ world, we are focused not only on strengthening our program benefits and offerings for our Elite Members, we are also focused on rewarding all of our valued rewards customers instantly,” Tammy Lucas, vice president of marketing for Best Western, told Loyalty360.
Instead of just earning points or miles toward free night stays, and other award offerings, which guest will still receive with every stay, as a Best Western Rewards member, he or she will also get a $10 Travel Card toward their next stay.
“Simple, easy, and instant,” Lucas said, “which is what our multi-generational customers are looking for. We know that customers have a lot of accommodation options for their travel needs, and our focus is to make Best Western Hotels & Resorts their brand of choice. We want to show them how much we value them for every night or stay that they choose us. We pride ourselves in having strong promotions for our rewards customers. This is the first time that we have launched a brand promotion where our rewards customers get something immediately for every stay, and there are more exciting promotions to come.”
Lucas said, like many of us, “we are loyal to an extent, if the brands we are committed to are continuing to deliver on our needs and wants.”
“We are living in a mobile-enhanced world, and everything we want or need is literally at our fingertips,” Lucas added. “We, as brands and companies, need to be able to respond to this to retain our customers, and this carries through strongly with rewards programs. Customers don’t want to have to wait to be rewarded. They also want programs to be simple to understand, transparent, easily attainable rewards at lower level point redemptions, ease in booking free room nights and instant availability, even last minute when they decide to redeem their points, recognition when they stay with us, and they want assurance that they will have a good experience when staying.”