When Hubert Joly became President and CEO of Best Buy in August 2012, he launched a 5-point “Renew Blue” plan that included reinvigorating the customer experience by offering customers unique benefits and exclusive membership programs.
Last September when Best Buy relaunched its loyalty program (formerly known as Reward Zone) as My Best Buy, company officials promised its members “More Rewards, More Exclusives, and More Mobile.”
My Best Buy currently has about 50 million members and the company started the New Year....