Best Buy Stays True to Renew Blue Customer Strategy
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While Best Buy saw its domestic revenue decline 2.4% in the second quarter, its online revenue increased 22%, or $581 million. Best Buy President and CEO Hubert Joly said during the Aug. 26 conference call to discuss second-quarter financial results that staying true to the company’s Renew Blue strategy is paying off. “Like other retailers, and as reflected in this quarter’s performance, we continue to see a shift in consumer behavior,” Joly said. “Consumers are increasingly researching and buying online. As a....

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