The 'Your Bank' initiative will invite members of the public, including non-Barclays customers, to help influence new products, digital banking tools, and in-branch experiences.
A campaign, rolling out on Monday 9 September, will attempt to raise awareness of the scheme and drive visitors to a 'Your Bank' online hub using an ear-themed creative.
Print, outdoor and digital ads, by BBH, will ask a series of questions designed to spark discussion and ideas. The questions include, "Your Bank. How can we save you....