Augeo recently announced the launch of Heaps—a comprehensive “crypto loyalty” platform that enables the exchange of loyalty currencies for leading crypto assets.

“With Heaps, Augeo is enriching the way organizations engage with their employees and customers in light of extraordinary demand for digital experiences, including the exchange of digital assets and cryptocurrencies,” said David Kristal, Augeo Founder and CEO. “Through crypto, and soon NFTs, the Heaps platform seamlessly integrates with existing loyalty and recognition programs to drive engagement and promote lasting affinity for financial institutions, employers, travel and hospitality brands, retailers and customer loyalty programs.”

Heaps serves as an entry point into crypto, giving consumers confidence through educational tutorials and the ability to research top coins and follow industry news, all within Heaps. The Heaps experience is centered around exploration and education versus advocacy for crypto. Heaps enables users to buy leading cryptocurrencies with points or cash, store digital assets in a secure wallet, track portfolio performance and earn additional crypto through a unique shopping experience. Within the platform, users can earn crypto-back rewards on select purchases.

“The launch of Heaps represents a fundamental shift in the loyalty industry. Whether you are a financial institution looking to drive more card spend through crypto rewards, or an employer seeking to attract talent and enhance employee benefits through an automated Bitcoin savings plan, Heaps creates an easy pathway for organizations seeking to address the increasing demand for crypto,” said Peter Schultze, Augeo Vice President, Crypto Loyalty.

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