Loyalty360 Reads: August 15: Budweiser’s FIFA World Cup Experience, BitPay’s Cash Back Rewards, and More

Budweiser Offers Fans Chance to Attend FIFA World Cup
Budweiser is giving fans a chance to experience the FIFA World Cup in person by dropping hundreds of red prize boxes in major cities that include signed memorabilia, a year’s supply of Budweiser, and the grand prize of a trip to the tournament. Coordinates leading to prize boxes will be revealed to fans who scanned exclusive Budweiser QR codes.

Said Todd Allen, Global Vice President of Marketing, Budweiser, “As the Official Beer of the FIFA World Cup, we are engaging fans and elevating how they experience the games. With tomorrow’s drop, we are just getting started with what promises to be a banner year for football fans everywhere.”

BitPay Adds Cash Back Reward Program
BitPay added a reward program to its BitPay Prepaid Card. Cardlytics, a cash-back rewards platform, is managing the rewards where the BitPay cardholder automatically receives up to 15 percent cash back on purchases every time they use their card at participating retailers. When searching for deals in the BitPay App, cardholders can see specific deals available for cash back.

The BitPay Card enables customers to instantly convert cryptocurrency into dollars, which is then loaded onto the card. Customers can also use the cards online for purchases and to withdraw cash from ATMs. A virtual card can be used with Apple Pay and Google Pay on mobile devices.

IKEA Adds Electric Vehicle Charging Stations
IKEA announced a collaboration with Electrify America and Electrify Commercial to bring public charging stations and delivery fleet electric vehicle charging to over 25 IKEA retail locations throughout the U.S. This joint effort will quadruple the total number of EV chargers at IKEA U.S. The company has a goal of achieving zero-emission home deliveries by 2025 and halving relative emissions from customer and co-worker travel by 2030.

In total, there will be more than 200 chargers offering the fastest charging speeds at IKEA retail locations in 18 states. For its EV delivery fleet, IKEA will have more than 225 individual chargers across the sites.
 

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