Auctions Newest Addition to Wyndham’s Award-winning Loyalty Program

Auctions are the newest addition to the award-winning Wyndham Rewards loyalty program.

Wyndham Rewards auctions launched on July 26 with 35 packages and experiences from Wyndham and partners like Caesars, Six Flags, and LEGOLAND.

Auction items range from tickets to local attractions and shows—think Six Flags, LEGOLAND, Celine Dion, Jerry Seinfeld and more—to VIP getaways and experiences. Starting bids range from 3k-10k Wyndham Rewards points and increase by increments of 500 points. A few of the packages available at launch include:

Wyndham Championship Honorary Observer Experience
Starting Bid: 3,000 Wyndham Rewards Points
Walk inside the ropes during the 2017 Wyndham Championship at the Sedgefield Country Club in Greensboro, N.C. Package for two includes honorary observer access, ground tickets, VIP parking, and beach passes.

Wyndham Grand Clearwater Beach Getaway with Dolphin Watching Tour
Starting Bid: 6,000 Wyndham Rewards Points
Enjoy a two-night beach getaway at the newly opened Wyndham Grand Clearwater Beach in Clearwater, Florida. Package for two includes a two-night stay at the Wyndham Grand Clearwater Beach (including all taxes and fees) along with tickets for a dolphin watching tour.

Six Flags Park Passes
Starting Bid: 3,000 Wyndham Rewards Points
Tickets for four to any Six Flags park in the U.S. along with Flash Pass Gold and a parking pass.

Celine Dion at The Colosseum at Caesars Palace
Starting Bid: 10,000 Wyndham Rewards Points
Tickets for two to Dion’s show at Caesars Palace in Las Vegas.

Auctions will run approximately two to three weeks each, with 25-30 new offerings loaded onto the platform monthly. Quantities vary by auction item and there are no limits to how many auctions a member may bid on.
Noah Brodsky, SVP worldwide loyalty and engagement at Wyndham Hotel Group, talked to Loyalty360 about the auction platform.

“Auctions are the newest addition to our award-winning program, enabling members to use their points for everything from tickets to see their favorite artists to one-of-a-kind getaways and travel experiences,” Brodsky explained. “Our focus is on providing offerings that are attainable but also aspirational, which is why each auction starts as low as 3,000 points and increases in 500-point increments. Best of all, the platform integrates seamlessly into our existing systems, which means members can participate in multiple auctions in real time, set max bids, track their bid history, and more.”

Brodsky said Caesars is an outstanding partner for Wyndham Rewards.

“In addition to customer synergies, they’re a globally recognized brand with world class resorts that greatly enhance the aspirational offerings available through our portfolio,” Brodsky said. “Through the launch of the auction platform, we’re able to tap further into our relationship, opening up other aspects of their offerings to members in the form of tickets to headliners like Celine Dion and Jennifer Lopez, access to attractions like The High Roller and even culinary and dining experiences.”

Consumers “absolutely” want more experiential rewards, Brodsky noted. 

“It’s one of the reasons we launched PLUS awards when we rolled out Member Levels last year,” he explained. “Member Levels is our version of an elite program, but one that’s designed with the everyday traveler in mind. When a member redeems for a free night in one of our top destinations around the world, we recognize them with discounted, and in some cases free, tickets to local attractions and experiences that they may use during their stay. It’s one of the ways we help our members be the travel hero of their family. The addition of auctions is really an extension of that concept. We’re enabling members to not only do more with their points but make their redemptions more meaningful too.”

Mobile will be key as will the ability for brands to engage in real time with experiences and opportunities that are targeted to members, based on both where they are located as well as their personal preferences, Brodsky added.

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