Fitbit CEO James Park is very proud of his company’s ability to drive customer behavioral change that, ultimately, can lead to brand loyalty.
“At Fitbit, we understand that health and fitness is incredibly personal and there is no one size fits all,” Park said during the company’s recent second-quarter earnings call. “Before you can help people reach their health and fitness goals, you have to provide a device that people want to wear, that seamlessly fits into their lives, and that offers the motivation and....