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David Tann, VP, Creative Director for the Atlanta Hawks, told Loyalty360 that there has been a noticeable shift within the organization toward a stronger retail customer/fan experience.
“We see retail as a symbol of brand health,” Tann explained to Loyalty360. “If we have strong performance at retail, it is an indicator that people believe in the Hawks as a brand. That way of thinking is relatively new to the Hawks as an organization. Steve Koonin and Peter Sorckoff have really pioneered that change in thinking and....
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