Mobile wallets have changed the way customers pay for their favorite goods and services. What started off as simply storing credit cards has now exploded to include exclusive offers, loyalty cards, boarding passes, and even digital gift cards. Brands have taken notice of this powerful technology, and Omni Hotels & Resorts is the latest organization to jump into the digital gift card arena.
Through a partnership with Buyatab Online, a provider of eGift Card solutions, Omni is kicking off its e-card gifting capability just in time for the holiday season.
“The implementation of digital gift cards allows us to further our reach and elevate the services we provide to our guests,” said Tom Santora, CMO and VP of Sales for Omni Hotels & Resorts. “The Buyatab partnership best serves our customer who wants a seamless card purchase experience on a mobile platform, including storing the Omni gift card on a mobile wallet of the guest’s choosing.”
Omni boasts a portfolio of 60 North American luxury hotels and resorts. The company also features a leading loyalty program, Select Guest, and Power of One, a unique associate empowerment program that bolsters employee engagement and encourages team members to create a personalized, memorable experience to every guest.
Especially in a luxury setting, customer experience is at the forefront of driving factors when selecting a resort.
Besides the addition of mobile wallet gift card options, the company has improved the existing process for ordering traditional gift cards online. Buyatab COO & Founder Matias Marquez also commented on the collaboration.
“Launching the Buyatab-powered solution maintains Omni Hotels & Resorts’ high brand standards, from the initial purchase experience right through to customer support,” said Marquez. “Buyatab’s seamless process has been well received by Omni’s refined customers who expect nothing less than a premier experience from Omni.”
Between the enhanced physical ordering experience and the addition of eGift Cards, Omni is embracing mobile wallet technology and stepping forward into the new era of customer experience. Through the convenience and ease of digital gift cards, Omni joins a growing number of companies in offering a fast and painless solution to modern prepaid cards.