Arrivia recently published the Travel Intent Survey Report, a study on how travel rewards program members’ priorities differ from leisure travelers and how brands can meet those needs and expectations. Loyalty360 CEO Mark Johnson met with Jeff Zotara, CMO at Arrivia, to discuss the study, its findings, and how they relate to overall customer loyalty.
How does Arrivia define loyalty?
Zotara: It can mean different things to different organizations. However, at its core, loyalty is about engaging your target market to meet specific....