Real-time customer insights, if they are accessible, can be incredibly valuable to brands. To that end, Annik – a leading market research and technology services company -- has launched ‘Rapid Insights’ specifically for companies who operate retail stores and want to understand and track customer feedback in real time.
The benefit of this solution lies in taking corrective action in real time to improve the overall customer experience.
Kapil Kalra, Senior Project Director for Annik, explained to Loyalty 360 the....