Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, today announced that Andy Jacobson has joined as Vice President of Agency Sales, reporting to Eric Stein, Executive Vice President of Online Solutions.
In this new role, Mr. Jacobson will focus on Epsilon’s deep data solutions and proprietary customer segments to better assist global brands in the execution of targeted display campaigns. In addition, he will lead efforts to build out an agency-focused sales team to grow Epsilon’s display media offerings.
“Epsilon’s Online Solutions team is committed to helping marketers identify, recognize and target consumers with actionable data in the online space. We are pleased to have Andy join our team and build on our agency partnerships. His proven track record will enable our clients to achieve meaningful results and drive deep engagement with customers,” said Eric Stein.
Mr. Jacobson has over fifteen years of experience in digital media including sales management and leadership roles. Prior to Epsilon, Jacobson was VP of Sales at Everyday Health where he was responsible for the management, hiring and training of the sales organization. Before joining Everyday Health, he spent time at leading digital properties including ValueClick Media, ContextWeb, USA Today/theGannett Company Inc. and Google. Earlier in his career, he oversaw multiple business units at DoubleClick, where he built a $100 million telesales business, launched the email media business and established an internal start up ad network called Sonar.
“I’m excited to join Epsilon as they continue to grow and invest in their online solutions and agency partnerships. The role of data in today’s marketplace cannot be underestimated and Epsilon has a rich heritage of leveraging data to connect with customers across a variety of channels. The possibilities for clients are endless,” explained Mr. Jacobson.
Mr. Jacobson will be based in Epsilon’s New York, NY office.
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About Epsilon
Epsilon is the global leader in creating customer connections that build brand and business equity. A new breed of agency for a consumer-empowered world, our unique approach harnesses the power of rich data, world-leading technologies, engaging creativity and transformative ideas to ignite connections between brands and customers, delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency from All Disciplines, #1 World CRM/Direct Marketing Network and #2 U.S. Digital Agency Network, we employ over 5000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.