LAS VEGAS, March 31, 2011—AMC Theatres (AMC), a leading theatrical exhibition and entertainment company, today officially unveiled AMC Stubs — the company’s new rewards program — to a crowd of CinemaCon attendees in Las Vegas.
AMC Stubs is a new spend-based rewards program that will replace the company’s previous points-based MovieWatcher program, which debuted in 1990 as the industry’s first-ever guest loyalty program. The program is designed to provide frequent moviegoers with more value as they earn....