Hipcricket Platform to Shape American Cancer Society Information on Mobile Devices

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KIRKLAND, Wash.—Hipcricket, the one-stop mobile marketing and advertising company, today announced that it has been selected by the American Cancer Society (ACS) as its National Mobile Agency of Record. Hipcricket’s cloud-based mobile marketing software platform will help the Society to connect with its community of participants, volunteers and donors. The initiative will include Relay for Life® event ....

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